Creating a safer campus for UniSA

Typefaces in use
—Bicyclette by  Kostic Type Foundry
—Trade Gothic by Monotype

In 2021, a National Student Safety Survey was conducted, which revealed that 12% of students at UniSA had experienced sexual harassment in the previous 12 months, and a staggering 58% of students were unaware of where to go to make a complaint about sexual assault.

In late 2022, I was approached internally by the Sexual Assault & Harassment (SASH) unit at UniSA, which had begun to create resources that would help students identify how to get help. They were also designing resources to create a safer campus for all students.

The visual identity system had to work alongside the UniSA brand identity while differentiating itself to identify as safe and friendly to students. UniSA SASH wanted to develop a consistent visual identity so that students could quickly identify materials they published.

I created an extensive style guide that included a set of diverse illustrated characters and examples of social media and print-based applications that the internal team could use to create their own content.

Poster on a wall with the words 'RESPECT' and illustrations of a woman with a book and a man in a wheelchair, promoting safe campus communities and crisis line contact information for UNISA.
Infographic about visual branding materials, including headings, subheadings, color palettes, secondary visuals, and illustrations of students and color palette samples.

I had to create an extensive style guide that would help their team understand how to create their own content.

Informational poster from the University of South Australia about measures to combat sexual harm, including communication, online training, dedicated groups, reviews, a plan, first responders, and support, with an illustration of a woman holding books.

Example applications helped their in house team visualise how content could be created with the visual identity system.

Text reading, "UNISA'S COMMITMENT TO SAFE CAMPUS COMMUNITIES" in blue on a black background with a blue border.

Unlike a traditional branding project, the aim wasn’t to create a standalone logo. Instead, we developed an identity for their campaign.

Four teenagers standing in an airport terminal, each holding a phone and backpack, waiting with suitcases nearby.

A suite of characters were developed to be as diverse as possible, to capture the diversity of UniSA as an educational institution. The working file was designed to allow the internal team at SASH to change skin tones and hair colours to further build out the suite.

Illustration of diverse people in a waiting room, some reading, using headphones, with a cat, and one person in a wheelchair.
Illustration of four women and a dog in a library, with books and reading materials, colorful background, and minimalistic design.